HOW CAN YOUR BUSINESS USE THE FSSAI LICENCE AS A MARKETING TOOL?
FSSAI Registration is a permit that is required to operate in a food-related business. This food license ensures that the quality and safety of the food you are offering to your customers are supreme.
It also demonstrates your compliance with mandatory food safety and quality requirements established by the Government.
However, some businesses overlook the importance of getting an FSSAI Registration and they fail to understand that not only is this necessary for compliance but also an effective tool that can boost your food business. FSSAI license can help you increase your sales.
How can FSSAI Licence & registration boost your sales?
Consumer Confidence
Consumers are becoming more aware and alert about the food they eat. They are asking for information about the ingredients and quality of the food they are buying. With the focus shifting to the safety of food components and processes, people want the assurance to help them build their confidence. By getting an FSSAI license, you can show your customers that you adhere to all necessary safety standards laid down by the government. This helps in building trust among your customers and increasing your customer base.
FSSAI Licence Compliance
FSSAI license shows that you adhere to safety and quality standards in your food manufacturing, storing, packing, and selling process. Both by law and ethics, it is mandatory to comply with these standards. But most businesses do not obtain FSSAI licenses blaming the process to be time-consuming, complex, and inconvenient. Many businesses also think the process is expensive and requires excessive documentation.
But that is not true. If you get the help of an FSSAI registration and certification consultant, the process is easy and fast. When food-related business is caught operating without FSSAI, the following things can happen:
- Heavy penalties
- Reputation tarnished
- Loss of customer trust
- Time-consuming legal procedures
Logo to Promote Sales
When buyers are purchasing food products, they are looking for products that are safe and healthy. If you have an FSSAI license, you are allowed to put the FSSAI logo on your food products and menu. By putting this logo, you can assure consumers that your food products are of the utmost quality. The logo acts as a mark of validity and helps consumers to make buying decisions quickly. It also gives you a competitive edge and establishes your brand.
Business Growth
Do you want to grow your business? Are you thinking of opening new outlets for your business? If yes, an FSSAI license will help you expand your business easily. It is easier to get funds with a license by establishing your qualification and reputation.
Get in touch with our FSSAI registration consultants at 9999043311 or write to us at info@legalmetrology.in and we promise to respond within 24 hours.
Unit sale price states the price (inclusive of all taxes) per unit of measurement as stated in Rule 6 sub-rule (11) of the Legal Metrology Packaged Commodities Amendment Rules, 2022.
“(11) The unit sale price in rupees, set out to the nearest two decimal places, shall be declared on every pre-packaged commodity in the following manner, namely:-
- Per gram where net quantity is less than one kilogram and per kilogram where net quantity is more than one kilogram.
- Per centimetre where net length is less than one metre and per metre where net length is more than one metre.
- Per millilitre where net volume is less than one litre and per litre where net volume is more than one litre.
- per number or unit if any item is sold by number or unit:
Note:
Stated that for packages commodity containing spirituous liquor or alcoholic beverages, the State Excise Laws and the rules made thereunder shall be applicable within the State in which it is manufactured. Stated that declaration of the unit sale price is not obligatory for the pre-packaged commodities in which retail sale price is equal to the unit sale price.”
The unit sale price shall be declared on the primary display panel of the pre-packaged commodity. It should be confirmed that the unit sale price is unambiguous, simply identifiable and legible to the consumer
Illustration:
For a pre-packaged commodity of Net Qty 200g and MRP including all taxes of ₹60, Unit Sale Price declaration can be specified as given hereinbelow:
- MRP ₹ (incl. of all taxes); USP ₹ 60; ₹ 0.30/g
- MRP ₹ (incl. of all taxes); USP ₹ 60; ₹ 0.30 per g
- MRP ₹ (incl. of all taxes) ₹ 60; USP ₹ 0.30/g
- MRP ₹ (incl. of all taxes) ₹ 60; USP ₹ 0.30 per g
- MRP ₹ (incl. of all taxes) ₹ 60; USP ₹ /g ₹ 0.30
- MRP ₹ (incl. of all taxes) ₹ 60; USP ₹ per g ₹ 0.30
For a pre-packaged commodity of Net Qty 5L and MRP inclusive of all taxes of ₹500, Unit Sale Price declaration can be specified as given hereinbelow:
- MRP ₹ (incl. of all taxes); USP ₹ 500; ₹ 100.00/L
- MRP ₹ (incl. of all taxes); USP ₹ 500; ₹ 100.00 per L
- MRP ₹ (incl. of all taxes) ₹ 500; USP ₹ 100.00/L
- MRP ₹ (incl. of all taxes) ₹ 500; USP ₹ 100.00 per L
- MRP ₹ (incl. of all taxes) ₹ 500; USP ₹ /L ₹ 100.00
- MRP ₹ (incl. of all taxes) ₹ 500; USP ₹ per L ₹ 100.00
As per Rule 6 and sub-rule 11, the Unit sale price is required to be indicated in rupees, rounded off to the adjacent two decimal places.
Illustration: as declared in response to question no. 2
The spacing condition under Rule 8 of the LMPC Rules, 2011 is not applicable for the Unit Sale Price declaration.
Option 1: The Font size for declaring the Unit Sale Price should be at least 50% of the font size of the MRP declaration. For Example, if the height of the numeral for MRP declaration is 4mm then the height of the numeral for Unit Sale Price declaration cannot be less than 2mm.
Unit sale price is not obligatory to be declared on a ‘Wholesale Package’ as stated in Rule 2(r) of LMPC Rules, 2011.
No, as per Rule 6 sub-rule 10 of the LMPC Rules, 2011, the e-commerce company is required to make sure obligatory declaration as declared in Rule 6 sub-rule 1. Accordingly, the unit sale price is not compulsory to be displayed on e-commerce websites.
No, the requirement of the Unit Sale Price declaration is only limited to product labels. Hence, the Unit Sale Price is not obligatory to be declared in advertisements.
As per the 2nd proviso to Rule 6 sub-rule (11) of unit sale price declaration is not required for the pre-packaged commodities where MRP or retail sale price is equal to the unit sale price.
Hence, pre-packaged commodities in which the net quantity/ length is one gram, one meter, one kilogram, one millilitre, one centimetre, one litre and one unit/number shall not be required to state the Unit Sale Price.
Yes, the Unit Sale Price needs to be declared, but the Unit Sale Price computation shall eliminate the additional volume/units/ quantity being offered for FREE.
An indicative label declaration is given below
CONTENTS:10 N (generic name of commodity) + 1 Free
MRP ₹ (incl. of all taxes):USP ₹ 400; ₹ 40.00 /1N + 1N Free
Net Qty:5 L + 1 L Free
MRP ₹ (incl. of all taxes):USP ₹ 1000; ₹ 200.00/ L + 1L Free
The Unit Sale Price is not needed to be declared on the inner package, however, the outer package must contain all declarations stated under the Rules along with the Unit Sale Price.
Yes, the Unit Sale Price is needed to be declared. Mostly, in such cases, the Unit Sale Price can be calculated by dividing the post-offer MRP (inclusive of all taxes) by the Net Quantity.
An indicative label declaration is given below.
CONTENTS:10N (generic name of a commodity)
MRP ₹ (incl. of all taxes):₹ 400 ₹ 360; ₹ 36.00 /1N
Yes, the Unit Sale Price is needed to be declared on the pack projected for sale, however, the Unit Sale Price computation shall eliminate the value of the product being offered for FREE. It is declared that there is no need of declaring the Unit Sale Price for a Free product.
An indicative label declaration is given below.
Net Qty:900 ml + 1 N (generic name of a commodity) Free MRP (incl. of all taxes).
USP ₹ 180 ₹ 0.20/ml + 1 N of (generic name of commodity) worth ₹ ___ Free
Pre-packaged commodities having a surface area of 100 square centimetres or less OR having MRP of ₹ 35 or less shall not be obligatory to declare Unit Sale Price.
In case of any queries please feel free to connect with our Legal Metrology Professionals. They have years of experience in providing end-to-end consulting services and also assist in obtaining Legal Metrology Registration.